You built an audience
of millions.
95% of
them pay you nothing.
Not because they don’t want to engage — because you haven’t given them a way to. Source Intelligence turns your non-paying players into a revenue stream that outperforms every ad format you’re running today. By 30 to 40 times.
Free download — no credit card
Get the Partner Deck: OGame case study + full eCPM data
See exactly what $470 eCPM looks like inside a real publisher’s platform.
$470
eCPM in OGame pilot
(vs $12 rewarded video)
30×
rewarded video ads
0
paying users
Live eCPM Comparison
$
470
Banner ads
$1–2
Rewarded video
$10–15
Source Intelligence
$470+
One survey = 200 rewarded video views.
Your user would need to watch 1.5 hours of ads to generate what a single 3-minute survey generates.
- Trusted by
- OGame — $470 eCPM pilot
- 30% avg survey completion rate
- Zero impact on premium user experience
Your ad network is
eating your retention
and paying you pennies for it.
You built a free-to-play game. 95% of your players will never buy anything. So you filled that gap with ads. Banner ads that nobody clicks. Interstitials that make players rage-quit. Rewarded videos that pay you $0.01 per view.
There is a third door. Your non-paying players are willing to trade three minutes of their time for in-game currency they actually want. Brands will pay significantly more for their verified, motivated answers than any ad network will pay you for their eyeballs.
Your current audience — illustrative
Paying players
IAP
$10–15
Non-paying
Generating $0 today
These players are not worthless. They are engaged, habitual, and completely unmonetized — Source Intelligence is the mechanism to capture their value.
OGame delivered
$470 eCPM.
Rewarded video: $12.
OGame — one of Europe’s longest-running browser-based strategy games — integrated Source Intelligence for their non-paying free-tier user base. Users didn’t feel like they were completing a survey. They felt like they were doing a quest.
“We expected surveys to feel bolted on. Instead, players treated them like a gameplay loop — and the economics blew past every ad format we’d ever tested.”
$470+
eCPM — verified pilot
data
vs $10–15 rewarded video
30×
best ad format
$470%
rate
Industry avg: 10–15%
$470+
IAP conversion lift after survey engagement
Ads vs. Source Intelligence.
Side-by-side. Same audience. Same platform. Radically different economics.
The Yield Paradox
Real eCPM comparison — OGame pilot data
Banner ads
$1–2
Rewarded video
$10–15
Source Intelligence
$470+
30–40×
Thirty to forty times the revenue yield of the best-performing ad format. At a 5% monthly engagement rate, publishers generate €0.35 per free-tier user per month. No ad network comes close.
The objections we hear.
And exactly why they're wrong.
Objection 01
"Survey payouts are too low — $2 or $3 per completion."
Compare it to a single ad impression. A rewarded video pays $0.01 per view. A $2 survey pays the same as 200 of those views — in three minutes.
We don’t need 100% of your users to participate to outperform your entire ad stack.
Objection 02
"Our players won't finish long surveys."
They don’t quit because surveys are long. They quit because the reward is boring. We use a “Bait & Hook” mechanic: a 10-second hook leads to a 10-minute revenue event.
When the reward is currency woven into the game economy — length is not a barrier. It’s a quest.
Objection 03
"Ads are passive — users don't have to do anything."
Users who engage with rewarded content are 48% more likely to make an actual IAP afterward — because they’ve experienced the premium tier.
Ads are a tax on your players’ time. Surveys are a trade for their opinion.
Objection 04
"We're worried about GDPR and data privacy compliance."
Source Intelligence runs entirely on zero-party data — information users voluntarily provide. No tracking. No inference. No third-party cookies.
Ads rely on tracking. Surveys rely on consent. GDPR broke one. It protected the other.